Social Media
Property marketing campaigns for a land and real estate company
Launch, offer and site-visit campaigns for land and apartment projects around Nairobi, Naivasha, Machakos and Kiserian.
- Client
- Legacy Estates
- Industry
- Real Estate
- Services
- Social Media Design, Digital Advertising
The challenge
Land and property buyers compare many projects and want location, price and proof of ownership before they visit. The company needed a steady flow of creatives across several projects that still looked like one trusted brand.
Objectives
- Launch new projects and build anticipation
- Show locations, plot sizes and prices clearly
- Drive weekend site-visit bookings
- Educate first-time land investors
Our approach
We created a consistent black-and-gold system with the Legacy Estates crest at the top and a contact footer on every post. Project posters lead with the location and a bold price tag, site-visit creatives repeat a recognisable 'Saturdays are for site visits' format, and educational posts answer the questions first-time buyers ask.
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