In-store, digital and print campaign for a sports retailer

The challenge

Create consistent, high-impact marketing assets across multiple channels while maintaining Decathlon's brand identity and meeting fast-paced campaign and product launch timelines.

Objectives

• Announce the new store across the mall, from escalators to lift doors
• Keep every asset unmistakably on-brand
• Support promotions with vouchers, gift cards and sale creative
• Deliver on tight launch timelines

Our approach

Working as Graphic Design Consultant alongside the marketing and cross-functional teams, we translated campaign objectives into clear, energetic, brand-consistent visuals optimised for each platform and audience: large-format mall branding, posters, presentations, print collateral, motion graphics and promotional video content.