Corporate Design · Branding
Billboard and outdoor advertising
Large-format billboards designed to be understood at a glance from the road.
- Client
- LipaLater & Team Vacations
- Industry
- Retail & Travel
- Services
- Branding & Design, Digital Advertising
The challenge
Drivers and passengers see a billboard for a few seconds, so the message must be simple and the brand instantly recognisable.
Objectives
- One message, readable at distance
- Strong brand recognition
- A clear next step
Our approach
We kept copy to a few words, used bold imagery and high contrast, and gave the logo and call to action generous space.
Project gallery
More projects like this
Next project
View case study Decathlon Sports Kenya Limited
In-store, digital and print campaign for a sports retailer
- Corporate Design
- Social Media
- Branding
View case study iPay
Campaigns, merchandise and web design for a payments brand
- Social Media
- Corporate Design
- Websites
- View case study
Medocal Limited
Branded collateral and seasonal content for a medical supplies company
- Branding
- Corporate Design
- Social Media
Want work like this for your business?
Tell us about your project and we'll show you how we'd approach it.