Social Media Design Prices in Kenya

If you've asked around for social media design in Kenya, you've probably heard everything from a few hundred shillings per poster to monthly retainers in the tens of thousands. The range is wide because "social media design" covers very different services, from a one-off poster to an ongoing, planned creative partnership.

Here's how pricing typically works, what should be included, and how to choose the option that makes sense for your business.

How social media design is usually priced

Per design

You pay for each poster or creative. This suits businesses that post occasionally or need designs for specific promotions, events or announcements.

At Bravura, a single static creative starts from KSh 1,500. The price rises with:

• Complexity: a simple announcement versus a detailed product composite.
• Number of sizes: feed, story, and LinkedIn versions are separate layouts.
• Copywriting: whether you supply the text or need it written.
• Turnaround: same-day work usually costs more.
• Image sourcing: paid stock imagery or photo retouching.

Bundled packs

A set number of designs bought together, often for a campaign or a month of posting. Bundles cost less per design because they're planned and produced together, and the results look more consistent. Our 10-Creative Package is KSh 12,000.

Monthly retainers

Ongoing design support with planning built in. This suits businesses posting several times a week. Our Monthly Creative Partner package is KSh 25,000 per month for up to 20 creatives, including carousels, a content calendar and a monthly planning call.

What should be included?

When comparing quotes, check:

• How many designs are included?
• Which platforms and sizes?
• How many revision rounds per design?
• Will you receive editable templates?
• Is caption writing included?
• What's the typical turnaround time?
• Who owns the final designs?

What is usually not included

These are separate services, and it's important to know whether a quote includes them:

• Account management: scheduling, publishing and replying to comments.
• Advertising spend: always paid directly to Meta, TikTok or Google.
• Photography and video shoots.
• Motion graphics and video editing.
• Strategy: a full content strategy is more than design.

Separating these makes pricing clearer and lets you choose only what you need.

Is cheap design worth it?

Sometimes. If you need a quick announcement and have a clear brand template, a low-cost design can be fine. But very low prices often mean:

• Generic templates that look like everyone else's
• Inconsistent styles from post to post
• Crowded layouts that are hard to read on a phone
• Little thought about what the post is meant to achieve

Over time, inconsistent content makes a brand harder to recognise. The cost isn't in the design fee; it's in the attention you don't earn.

Which option should you choose?

Choose per-design if you post occasionally, run a few campaigns a year, or already have strong templates.

Choose a bundle if you're running a campaign, launching a product or want to test working with a designer before committing to a retainer.

Choose a monthly package if you post at least two or three times a week and want a feed that looks planned and consistent.

How to get better value from any designer

1. Share your brand assets. Logo files, colours, fonts and examples you like.
2. Write a clear brief. What's the post about, who's it for, and what should people do?
3. Provide good photos. Design can only do so much with low-quality images.
4. Batch your requests. Planning a week or month at a time is faster and more consistent.
5. Give consolidated feedback. One clear list of changes beats several rounds of small edits.

The bottom line

Social media design pricing makes sense once you know what's included. Compare quotes on deliverables, consistency and planning, not just the per-poster price. If you'd like to see our packages in detail, visit our social media design page, or read our guide on creating content that gets your business noticed.