Company Profile Design in Kenya: Prices, Examples & What to Include

In Kenya, a company profile is often the first serious document a potential client, partner or tender committee sees from your business. It gets attached to proposals, forwarded between procurement officers and opened on phones in meetings. Yet many profiles are dated Word documents that don't come close to reflecting the quality of the businesses behind them.

This guide covers what company profile design typically costs, what to include for different industries, how strong profiles are structured, and the mistakes we see most often.

What does company profile design cost in Kenya?

Prices depend on three main factors:

1. Number of pages. An 8-page profile takes far less time than a 24-page one with project case studies.
2. Whether the content is ready. Designing from finished, well-written content is quicker than designing while content is still being written and rewritten.
3. Whether you need writing. Professional copywriting, including an interview to gather information, is a separate piece of work.

At Bravura, company profile design starts from KSh 8,500 for up to eight designed pages using content you supply. Profiles that need writing, extra pages, infographics or several versions are quoted based on scope.

What should a company profile include?

The right content depends on your industry and audience, but most strong profiles cover:

The essentials

• Introduction: who you are, what you do and who you serve, in a few sentences.
• Mission, vision and values: brief and specific, not generic statements any company could use.
• Services: described in terms of the problems they solve, with the most relevant ones first.
• Experience and track record: selected projects or clients (with permission).
• Team: leadership and key personnel with relevant experience.
• Contact details: physical address, phone, email, website and registration details.

Industry-specific additions

• Construction and engineering: NCA category, registrations, plant and equipment, health and safety policy, completed projects with photos.
• Logistics and transport: fleet size and types, routes, tracking systems, licences and insurance.
• Healthcare: facilities, specialties, accreditations and insurance partners.
• Consultancies: methodology, case studies and team qualifications.
• NGOs: focus areas, where you work, governance and impact.
• Manufacturing and distribution: product range, capacity, certifications and distribution network.

What makes a profile strong, not just long

It's written for the reader

A procurement officer comparing six suppliers wants to find registrations, experience and capacity fast. A potential partner wants to understand your values and approach. Think about who will read the profile most often and organise it around their questions.

It proves rather than claims

"We are a leading provider of quality services" tells the reader nothing. "We have delivered 14 commercial fit-outs in Nairobi and Mombasa since 2019, including…" gives them evidence. Specific beats impressive-sounding every time. Only include figures you can verify.

It's easy to scan

Clear headings, short paragraphs, a logical page order and visual elements such as icons, timelines and simple charts help readers find information quickly.

It looks as good as your work

Design isn't decoration. Consistent typography, a clear grid, quality photography and your brand colours signal care and professionalism. If your profile looks rushed, readers may assume your work is too.

It works on a phone

Many recipients will open your profile on a phone first. A digital version that's lightweight and readable on a small screen is just as important as the print version.

Common company profile mistakes

• Too much history, not enough relevance. Three pages on the founding story before the reader learns what you do.
• Outdated information. Former staff, expired certifications or projects from a decade ago.
• Logos used without permission. Always confirm before listing a client.
• Huge file sizes. A 40MB PDF bounces off email servers and frustrates readers.
• Low-resolution images. Blurry site photos undermine otherwise strong content.
• One version for everyone. A tender committee and a small private client need different levels of detail. That's where a capability statement helps.

Example structure for a 12-page profile

1. Cover
2. Introduction and at-a-glance facts
3. Mission, vision and values
4. Services (two pages)
5. Selected projects (three pages)
6. Our team
7. Compliance, certifications and policies
8. Clients and partners (with permission)
9. Contact and back cover

Print or digital?

Both. A print-ready PDF for meetings, exhibitions and formal submissions, and a compressed digital PDF that's easy to email and quick to open on mobile.

Next steps

If your current profile no longer reflects your business, you don't have to start from nothing. We can redesign what you have, rewrite it, or create a new one from an interview. Read our guide on how to write a company profile that wins clients, or send us your current profile for honest feedback.